JUNTO COACHING
Starter Brand Package
Junto Coaching helps entrepreneurs, executives, and business leaders gain clarity and confidence in both their leadership and personal growth. The goal was to create a brand that feels professional and credible while reflecting the personal, human-centered approach that makes Junto Coaching unique.
THE CHALLENGE
The challenge was creating a brand that balanced professionalism with approachability. Coaching brands ften leans either too corporate and impersonal or too casual and self-help focused. The goal was to develop a visual identity that felt credible and refined while still communicating the human connection at the heart of Junto Coaching.
THE APPROACH
The approach focused on finding the balance between professionalism and a human-centered approach. The clean sans serif typeface establishes credibility, while subtle customizations and lowercase letterforms make the logo feel more genuine and approachable. The warm, earthy color palette reinforces trust, and personal connection.
LOGO DESIGN
Custom details were then added to make the logo feel more personal. The tilted "O" and angled letterforms introduce a sense of forward momentum, reflecting the growth and progress that Junto Coaching helps clients achieve.
BRAND GUIDE
As part of the Starter Brand Package, Junto Coaching received a brand guide outlining logo usage, color palettes, and typography. This gives the client the tools needed to confidently use their branding.
