KENSINGTON ELECTRICAL
Logo Intensive
As Kensington Electrical & Instrumentation transitioned from residential work into larger commercial projects, they wanted a brand that better reflected the scale and professionalism of the work they aim to attract. The new identity was designed to feel established, trustworthy, and built for long-term growth.
THE CHALLENGE
The challenge was creating a logo that avoids the overused visuals often seen in electrical branding, such as lightning bolts, light bulbs, and overly aggressive industrial graphics. The client wanted something that feels timeless and custom rather than trendy or cliché.
THE APPROACH
The direction focused on creating a badge-style logo inspired by classic trade and craftsmanship branding. Strong typography, bold shapes, and clean structure help the logo feel established and dependable. Rather than relying on obvious industry symbols, the design uses custom details and thoughtful composition to create a brand that feels unique, memorable, and built to last.
