FOCUS EYE CARE
Design Retainer
Focus Eye Care is an optometry practice located in Elko, Nevada. The business already had a brand identity, so the ongoing retainer provided design support across a wide range of projects while helping maintain a cohesive brand presence.
THE CHALLENGE
The challenge was consistently applying the existing brand across many different platforms and projects. Everything, from social media graphics to printed materials and digital experiences, needed to feel connected, professional, and recognizable.
THE APPROACH
Social media templates, marketing graphics, and branded materials were created to give Focus Eye Care a clear and recognizable visual style. By developing flexible templates and design systems, the brand became easier to maintain consistently across both digital and print platforms.
SOCIAL MEDIA
A large part of the retainer focused on building and maintaining Focus Eye Care’s social media presence. Consistent templates helped create a recognizable look, strengthen brand recognition, and make creating content more efficient.
MARKETING CAMPAIGNS
Marketing campaigns were created to support Dr. Wallace’s “Best Optometrist in Elko, NV” voting campaigns. The promotional content helped him earn the title two years in a row while strengthening community engagement and local brand recognition.
PRINT MATERIALS
Additional projects included reusable bag design, business cards, website updates, promotional graphics, and other branded materials used throughout the business. These projects helped create a more cohesive experience.
APP DESIGN
I designed an app for ordering prescription safety glasses online. The interface was designed to simplify the ordering process and make it easy for users to navigate. Features such as frame selection, virtual try-on tools, prescription uploads, and measurement collection helped streamline the experience.
