PANGUITCH BALLOON RALLY
Signature Package
The Panguitch Valley Balloon Rally is an annual hot air balloon event. The event features family-friendly activities, live music, food venders and of course the hot air balloon mass ascension.
THE CHALLENGE
The primary goal was to attract more visitors to Panguitch and increase tourism through the event. The branding needed to feel inviting, memorable, and visually engaging.
THE APPROACH
The brand design focused on creating a bright and welcoming look that represents the energy of the event. The design was inspired by the event's history, local community and the surrounding natural landscape.
LOGO DESIGN
The logo uses the outline of a hot air balloon to represent the main event. Inside, a rising sun shows that the event takes place at sunrise. The landscape reflects Panguitch’s lake and mountains, helping connect the design to the location.
