The Kirkland Signature project is an independent concept redesign, created to explore how Costco’s branding could be elevated for a high-end market; it was not commissioned or produced by Costco. Kirkland Signature is the umbrella for all
Costco’s private labels, covering everything from food to furniture. This concept redesign was focused on their bedding line.

The Goal:
To reimagine the iconic Kirkland Signature branding with a high-end brand identity and packaging that represents the quality of its products.